Making the brand
and its message
at first sight.
The briefing was as simple as it was comprehensive: define the complete look and feel of the "stop it" brand. The product: liquid hand soap. The positioning: a premium natural cosmetic product that has made it its mission to establish hand washing as a conscious contribution to social responsibility.
My role in this project
I as the main responsible designer and art director, I designed the complete look & feel of the brand: corporate identity, product and packaging design, web design, social media communication, art direction for photo shoots, motion design - and, last but not least, the claim comes from my pen: stop it. its in your hands.