At The Golden Gate I took part in several retail communication projects for MINI.
Global promotion for MINI Racing @ Rallye Dakar, showcased in more than 200 MINI stores worldwide. The idea: "spray-on-mud", an easy applicable and most original solution.
My role in the project
The idea of using real mud in combination with stencils comes from me.
I also directed and designed the photo shoot for postcard and giveaways.
I also took care of designing and updating retail communication guides for their global POS standard communication.