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At The Golden Gate I took part in several retail communication projects for MINI.

Global promotion for MINI Racing @ Rallye Dakar, showcased in more than 200 MINI stores worldwide. The idea: "spray-on-mud", an easy applicable and most original solution.

My role in the project
The idea of using real mud in combination with stencils comes from me.
I also directed and designed the photo shoot for postcard and giveaways. 


I also took care of designing and updating retail communication guides for their global POS standard communication.

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